Tag Archives: C4

MARKETING PLAN

I just completed the IGNITE class with C4 in Atlanta. This is a class designed to “ignite” your art career and move you forward.  In participating in this, I created a marketing plan, which I have included below.  This is my initial version.  In presenting to some very knowledgeable people, I realized I need to change the following to really be successful:

  • Personalize my vision statement
  • Focus – it was felt to focus on the coolage party, when that takes off, the rest will come.
  • Target women in the 25-40 range. They not only have children for birthday parties, but friends getting married and many are in the corporate or non-profit world to eventually incorporate team-building and performance art.
  • Don’t ignore the suburbs
  • Snag the domain name of CoolageParty immediately
  • Once it gets going, re-assess my costs, they are low

I realized alot about myself – it was very eye-opening. I want to be part of a bigger art community that is well-respected. I’m not that interested in personal fame.  This was a big first baby-step for me.

 

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