This Tuesday’s topic is consistency. Consistency is defined by Dictionary.com as “the steadfast adherence to the same principles”. I know, I know – it could be confused as being boring, being stuck, not growing etc. These two quotes illustrate this:
“A foolish consistency is the hobgobblin of small minds.” Emerson
“Consistency is the last refuge of the imagination.” Oscar Wilde
But, when it comes to your both making and marketing your artwork, you should be exercising consistency of some sort.
Let’s start with your art – – if you are at the point where you want to get your work out there, you have reached the point where you must have a consistent body of work, meaning the artwork will be recognized as being by the same hand. Every gallery will tell you that. Working in a series is very important, so important that artist Lisa Call has begun teaching a very successful on-line class called Working in a Series.
Next up – your promotional pieces. There should be consistency within all of your material. You should use the same font on your cards, in your newsletter, etc. The banner on your blog, your newsletter and your facebook page should be the same. (OK – I’m in the midst of redesigning mine, and when completed within the week, all will have the same banner).
And, last but not least, social media! Strive to blog consistently. That is why I began the Tuesdays Marketing Tips – to have a consistent schedule. I am striving to be on a regular schedule of posting the same day of the weeks, two times a week, but I continue writing when the mood strikes me. This is a work in progress. Another thing about blogging, consistently leave comments on other blogs – that is like leaving a calling card around the internet!
If you have a newsletter, send it out with consistency also.
Right now, I’m researching and trying to learn more about blogging and facebook fan pages. I will share what I learn here.